What is a logo tagline?
21st June 2024
posted 21st June 2024
In this article we'll explain the purpose of a logo tagline and what makes a good tagline, to help you decide if you need one.
What is a logo tagline?
A logo tagline, often referred to simply as a tagline, is a one-line statement or catchphrase that can be placed within your logo design. It is used to further communicate the personality of your business or what products or services your business provides.
A tagline can help explain what your business does, especially if your business has a particularly abstract name. It can also help communicate what makes your business different from others in the same industry - emphasising the value of your products or services.
What makes a good tagline?
The strongest taglines are only a few words long. It is important to be direct in your messaging; your tagline doesn't need to completely explain your business. Too much description can result in your tagline becoming too long and too broad, which can overwhelm your audience.
Taglines aren't just about saying what your business does; it can be more effective if you focus more on communicating the personality of your business. Beyond just describing products or services, a tagline can evoke emotions that resonate with your target audience. By choosing words that show your traits, such as being dependable, creative, or friendly, you can make customers feel more connected to your business.
From a design perspective, shorter taglines are easier to work with. Longer taglines can create unbalance in the logo design making it less impactful and harder to read, especially when used at small sizes. A concise well-refined tagline should enhance your logo and add value to your message rather complicate it with a string of words.
Does your logo really need a tagline?
It's important to decide if your logo needs a tagline. Don't have one just because you think you should, it should serve a purpose.
Another thing to consider is that a tagline doesn't always have to be part of a logo. Introducing too many elements in a logo can make it less memorable and harder to recognise. These days, logo's need to be more and more versatile, to be used in very small and very large sizes. When used in small sizes a tagline could become lost. It might resonate with your audience better if it is placed somewhere other than your logo.
For example, within your website, your logo could be used in a size that makes the tagline hard to read. Instead of having to display a large logo to read the tagline, disrupting the balance of the website design, it may be a better choice to not have the tagline within the logo. The tagline could be used elsewhere on the website, such as placing it as a title over a banner image.
Things to consider when deciding on a logo tagline
- 1. Keep it short and to the point, 3-5 words is best.
- 2. Does it differentiate you from your competitors?
- 3. Is it creating a connection between you and your customers?
- 4. Does it add or take away from the logo's overall impact?
- 5. Is my logo becoming too cluttered?
- 6. Would it be more beneficial placing it somewhere other than your logo?